1
Shop Operations / Backend Management
Handling product catalog, inventory syncing, price & stock updates, SKU management, handling TikTok’s listings, compliance, category approvals, fixing violations.2
Live Shopping / Livestream Strategy & Execution
Planning, hosting, promoting & executing live shopping events. Have hosts, interactive content, product showcases in real time.3
Affiliate / Creator Network Management
Onboarding creators & affiliates, negotiating terms, campaign tracking, ensuring the right creators (aligned audience) are used.4
Incentive & Promotion Strategy
Running promotions, discount codes, Flash sales, “Shop native incentives,” seasonal campaigns. Using TikTok’s built-in promotions.5
Ad Campaigns / Paid Media
TikTok Shop Ads, Spark Ads, Video Shopping Ads, dynamic product ads, retargeting, experimentation with different ad formats.6
Organic Content Strategy & UGC
Planning content calendar, UGC (user-generated content), trend-based video content, short-form video production, leveraging trending sounds, engaging formats.7
Audit / Strategy Sessions / Consulting
Audits of existing shops, competitor analysis, custom strategy roadmaps, trend & niche insights, 1-on-1 consulting.8
Compliance, Violations & Platform Policy Handling
Dealing with policy compliance, restricted categories, removal of violations or suspensions, ensuring content & shop follows TikTok rules.9
Fulfillment / Logistics / Order Management / Customer Support
Managing orders, returns, shipping, customer inquiries, possibly integrating with 3PL, inventory storage.10
Analytics, Performance Tracking & Optimization
Ongoing measurement: ROAS, conversion rates, click-throughs, retention, lifetime value; optimizing content, ads, shop based on data. A/B testing.11
Creator Community Building & Management
Discord community setup, creator onboarding, engagement campaigns, reward systems, and ongoing management of brand-aligned creator networks.12
Communication & Reporting
Weekly progress updates, transparent reporting, dedicated communication channels, and actionable performance insights.